• 26mm wide lens with 4x optical zoom
• Capture breathtaking images in Sweep Panorama Mode
• SteadyShot image stabilization reduces blur
• iAuto mode automatically optimizes camera settings
• Face Detection and Smile Shutter technologies

Sony Cyber-Shot DSC-W530 14.1 MP Digital Still Camera with Carl Zeiss Vario-Tessar 4x Wide-Angle Optical Zoom Lens and 2.7-inch LCD (Blue)

List Price: $ 119.00

Price: $ 89.00

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For more info visit: bit.ly To help ring in the new year, the SGNL team invited a member of the Digital Imaging Product Team to show us the inside guts of the latest camera in Sony’s translucent mirror SLR line. The A77. If you’re into geeking out, this is the video for you as he describes each component and function. To order your A77 or for availability, pricing and more info, visit: bit.ly For more SGNL by Sony videos, visit: www.youtube.com

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A brief student made tutorial about capturing from a canon camera connected to IMovie

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The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, video, motion picture and broadcast markets, today unveiled the brand-new Steadicam? Merlin 2 camera stabilizer system at the 2012 International Consumer Electronics Show (CES) at booth 31133. Developed using the same Steadicam engineering ingenuity that powers the $ 60k feature-film models, the new Merlin 2 system offers everyone from the video enthusiast to the professional shooter an ultra-smooth, elegant handheld camera stabilizer system with unparalleled performance and precision. In addition to the Merlin 2s debut, Tiffen also rolled out the new Merlin Camera Controller, a camera control accessory for Merlin and Merlin 2 systems. Tiffen is all about helping people create the perfect image, and these two new products deliver on that promise, comments Steve Tiffen, President and CEO, The Tiffen Company. In addition to the phenomenal ergonomic design of the new handheld Merlin 2 system, the new production capabilities offered in the Merlin Camera Controller option really change the game with regard to camera control. You can seamlessly start and stop recording and control zoom and autofocus with no telltale bumps. Complex sequences can be shot and edited in real-time and are immediately ready to hand off to clients or view with friends and family.

Manufactured for endurance, the sturdy Merlin 2 supports a wide range of DSLR, compact and professional camcorders, point-and-shoot cameras and other video-capture device models weighing from 0.5 to 5 lbs. (0.23 to 2.2 kg). The Merlin 2s forward-thinking Folding-CaliperTM hinge allows instant fold-up, perfect for shoulder-mounted shooting and, just as quickly, returns precisely to its original position for handheld camera work. The newly enhanced precision adjustable stage offers shooters exacting balance.

Integrated directly within the Merlin 2 handle, the new Merlin Camera Controller provides the ultimate in operational convenience. Highlights of the Merlin Camera Controller include the following:

????Control the Record Stop/Start, Auto Focus and Zoom functions of Canon or Sony LANC-capable cameras
????LED indicators on the control panel show RECORD and STANDBY status
????Allows the user greater freedom in operating his or her Merlin without strapping on bulky aftermarket zoom controllers that upset the balance of the Merlin and get in the way of users while operating
????Simple one-handed ergonomic design and button placements make the Merlin Camera Controller easy and comfortable to use
????Programmable Zoom control buttons allow the user to set up the Merlin Camera Controller for either left- or right-handed operation
????No battery required the Merlin Camera Controller uses power from the camera to operate via an ultra-thin connection cable to the cameras LANC port
????Support for Merlin and Merlin 2 models

For more information about the Steadicam Merlin products, please visit http://www.tiffen.com/handheldmerlin.html

Book A Private Press Briefing at CES 2012

To set up a press briefing with a member of the Tiffen management team or a private product viewing during CES 2012, please contact Anya Oskolkova at anya(at)zazilmediagroup(dot)com.

About Tiffen

Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for over 70 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as an Emmy? Award from the Academy of Television Arts and Sciences. Today, the company offers a wide range of products, which include: Tiffen? filters, Steadicam? camera stabilizing systems, Lowel? light, Listec teleprompters, Tiffen Dfx? digital imaging software, Domke? bags, Davis & Sanford? tripods, Zing? camera covers, Stroboframe? flash brackets, Saunders? professional trimmers, and Kodak Wratten? filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.

For more information on Tiffen, please visit: http://www.tiffen.com

Tiffen is a registered trademark of The Tiffen Company. All other trademarks and products mentioned herein belong to their respective owners.

Press Contacts

Tiffen North America

Anya Oskolkova

Zazil Media Group

anya(at)zazilmediagroup(dot)com

(p) 617.817.6559

(skype) anya.oskolkova

Janice Dolan

Zazil Media Group

janice(at)zazilmediagroup(dot)com

(p) 617.817.6595

(skype) janicedolan

Tiffen International

Peter Samwell

psamwell(at)tiffen(dot)com

(p) +44 (0) 1404 42497

(o) +44 (0) 870 100 1220

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